ctrlstudios is a NYC-based streetwear brand known for bold, contemporary designs, limited drops, and standout apparel that blend urban style with pop culture influences.
Project overview
CTRLSTUDIOS approached us at a pivotal moment in their growth. While their designs and collections captured attention, their digital presence and brand storytelling didn’t fully convey the originality, quality, and energy of their pieces. The brand needed a platform that reflected its bold streetwear identity, showcased limited drops effectively, and made it easy for fans and buyers to engage with the products. The goal was clear: create a cohesive, modern, and intuitive experience that communicated Bravest’s vision, elevated their apparel, and connected directly with a passionate audience. Beyond visuals, the project required a holistic approach—aligning digital touchpoints with the creativity and impact of the brand itself.
Challenges
The biggest challenge was navigating scale without losing identity. Each brand demanded its own visual language, audience understanding, and design logic, while timelines, production constraints, and manufacturing realities constantly shifted. Balancing creative expression with consistency required adapting design systems, silhouettes, materials, and details without diluting the brand’s core. On top of that, translating concepts into manufacturable pieces meant close attention to fit, sourcing, and execution. The work wasn’t just about designing garments, but about maintaining clarity and direction across a high volume of brands—ensuring every final piece felt intentional, refined, and true to its vision.
Results
The final collections and brand identities delivered exactly what each client needed: cohesive, distinctive designs that balanced creativity with practicality. Garments and visual systems felt intentional, elevated, and ready for production, while maintaining the unique voice of every brand. Across hundreds of projects, Mert’s approach helped labels stand out in a crowded fashion landscape, from emerging designers to established names. Post-launch, many brands saw stronger recognition, more consistent branding, and higher engagement with their audiences. The work demonstrated how thoughtful design and strategic direction can turn ideas into tangible, lasting fashion experiences.
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ctrlstudios is a NYC-based streetwear brand known for bold, contemporary designs, limited drops, and standout apparel that blend urban style with pop culture influences.
Project overview
CTRLSTUDIOS approached us at a pivotal moment in their growth. While their designs and collections captured attention, their digital presence and brand storytelling didn’t fully convey the originality, quality, and energy of their pieces. The brand needed a platform that reflected its bold streetwear identity, showcased limited drops effectively, and made it easy for fans and buyers to engage with the products. The goal was clear: create a cohesive, modern, and intuitive experience that communicated Bravest’s vision, elevated their apparel, and connected directly with a passionate audience. Beyond visuals, the project required a holistic approach—aligning digital touchpoints with the creativity and impact of the brand itself.
Challenges
The biggest challenge was navigating scale without losing identity. Each brand demanded its own visual language, audience understanding, and design logic, while timelines, production constraints, and manufacturing realities constantly shifted. Balancing creative expression with consistency required adapting design systems, silhouettes, materials, and details without diluting the brand’s core. On top of that, translating concepts into manufacturable pieces meant close attention to fit, sourcing, and execution. The work wasn’t just about designing garments, but about maintaining clarity and direction across a high volume of brands—ensuring every final piece felt intentional, refined, and true to its vision.
Results
The final collections and brand identities delivered exactly what each client needed: cohesive, distinctive designs that balanced creativity with practicality. Garments and visual systems felt intentional, elevated, and ready for production, while maintaining the unique voice of every brand. Across hundreds of projects, Mert’s approach helped labels stand out in a crowded fashion landscape, from emerging designers to established names. Post-launch, many brands saw stronger recognition, more consistent branding, and higher engagement with their audiences. The work demonstrated how thoughtful design and strategic direction can turn ideas into tangible, lasting fashion experiences.